The call-to-action (CTA) buttons on a website are crucial because they direct visitors to take the required action that you wish them to take, such as making a purchase or completing a form. Here are some guidelines for creating CTA buttons that work:
- Use a label that is straightforward and descriptive: A CTA button’s label should clearly state the action that will be executed when the button is clicked. Do not use labels with imprecise or misleading meanings. You want the user to know what will happen when they click the button. Good examples are “submit” or “click here.”
- Choose a color that contrasts with the surrounding elements: A CTA button should stand out from the rest of the website’s design. This aids in bringing the user’s focus to the button.
- Use a larger size: A CTA button should be large enough to be easily clicked on, but not so large that it dominates the page. A good rule of thumb is to make the button at least 44 pixels tall and wide enough to accommodate the label.
- Use whitespace around the button: Adding whitespace around the button can help to draw the user’s attention to the button and make it more prominent.
- Use hover effects: Adding a hover effect, such as a change in color or an animation, can help to make the button more visually appealing and interactive.
You can make CTA buttons that effectively direct visitors to the required action and increase conversions by adhering to these best practices.